Out of the Comfort Zone
This wasn’t just a hike — it was a journey into the unknown. We took Minapharm employees out of their everyday rhythm and into the heart of the desert for an experience designed to challenge, surprise, and unite.
With nothing but sand, sun, and each other, the group set off on foot, navigating through a Cluedo-style mystery game. The twist? While everyone was focused on solving clues and cracking the story, they were also hiking several kilometers — without even realizing it. By the time we paused to reflect, the message was clear: movement can come in many forms, and fitness doesn’t have to feel like a workout.
The experience also tapped into something deeper — teamwork. In the desert, they faced unexpected challenges, relied on each other, and discovered the power of collaboration, trust, and shared strength. It was more than just a physical journey — it was about character, connection, and growth.
Project Target
The trip aimed to:
- Take employees out of their comfort zone and into a new, stimulating environment.
- Incorporate fitness creatively through an engaging hiking game experience.
- Show that movement and sport can be fun, hidden in adventure and storytelling.
- Promote teamwork and collaboration under physical and mental challenges.
- Foster resilience and support by encouraging employees to carry each other through tough terrain.
- Reflect on personal growth, adaptability, and character building through nature and movement.
Project Details
- Client Name:
- Minapharm
- Category:
- Business Strategy
- Start Date:
- 10/04/2021
- End Date:
- 10/04/2021
